Listening can be more important than talking, because customer-centric communication is the basis for economic success. If you want to strengthen customer relationships and win over potential customers, you have to offer your target groups relevant content on every channel and keep an eye on what really works.

Ihr Wegweiser im digitalen Wandel
NEUER TEXT: Im Zeitalter der Digitalisierung ist fundierte strategische Beratung der Schlüssel zu nachhaltigem Wachstum. Mit unserer Expertise aus IT, Tech und tiefgreifenden Marktanalysen verwandeln wir Herausforderungen in Chancen. Wir erfassen präzise Zielgruppen, messen den Erfolg Ihrer Kommunikationsprogramme und navigieren Ihr Business sicher durch den digitalen Wandel – als Sparringspartner, der mit Ihnen gemeinsam den nächsten Wachstumsschritt plant.
Your business in the context of market and target groups
We are IT and tech experts and understand our customers’ market. Only those who understand these topics from different angles and can comprehend the entire environment can grow. Akima is an honest sparring partner who sees things through the customer’s eyes. With the help of leading digital tools and decades of market expertise, we place topics and offers.
Environment analysis
- Market and competition analyses
- SWOT Analyses
- Media and Social Media Audit
- Online visibility and keywords
- Customer journeys
- Topic and Influencer Monitoring
Strategic analysis
- Target group survey
- Persona research
- User behaviour
- Web analytics
- Online marketing monitoring
- ROI Measurement

“What I appreciate in Akima is the professionalism, dedication, thoughtfulness, and ability to put themself in our company’s place.”
– Dirk Schrader, CMO at Greenbone Networks
Communication programs that work
The communications department does not have an easy job in soliciting budgets. Key figures on the impact of campaigns against the budget are demanded. We provide key figures for our communication programs that reflect their success. Using these, companies can see what resonance and response their content is generating. With a media analysis, we find out which of your topics and messages are suitable for generating social engagement and with which content you can best generate qualified marketing leads.
Our services include
- Media analyses (quantitative/qualitative)
- Social and digital analytics
- Lead Generation Tracking
- KPI Workshops
- Setting up measurement and evaluation including integration into the company’s own control models
- Lessons learned and optimization workshops
- On-site support in the installation, operation and evaluation of measurement systems
- Evaluation and reporting (standard solutions / customer-specific solutions)
Understanding digital change as an opportunity
Digital transformation poses unexpected challenges to companies, media and communications. But they can be mastered!
For a long time, digitalization was seen as a supplement to previous processes and procedures. Today everyone knows that it is at the heart of change. Almost 70 percent of managers are concerned about whether their current business model will still work tomorrow.
Where to find us in Munich
Akima Media GmbH
Hofmannstr. 54
81379 München
Tel: +49 89 17 959 18 – 0
E-Mail: info@akima.de