Most IT and technology companies remain strong and resilient despite the current challenges in government, the economy and society—partly because IT services play a crucial role in addressing these issues. Germany’s IT sector boasts a diverse and robust portfolio, covering AI, cloud services, hardware and software implementation, transformation consulting and IT security. It spans large corporations, SMEs and start-ups, driving innovation across the industry. However, IT products and services are often complex and require clear communication. To stay competitive, tech companies should effectively communicate their innovations to the right audience.
PR for IT & Tech Companies
The IT industry is one of the most dynamic and innovative sectors, with AI, cloud computing, and the Internet of Things creating endless opportunities for growth. That’s where we come in. Great tech PR is all about telling the right stories—stories that look ahead to the future. And that’s what we do best. So why are we the perfect communications partner for the IT sector? Because we bring fresh, original ideas that make your message stand out and reach the right audience.
What Makes Tech PR Unique?
How do you stand out in this fast-moving industry? How is your company perceived by the public? Be honest—do people really know your tech product or IT service? As IT PR specialists, we ensure your company gets the visibility it deserves and stands out from the competition. Looking to convince IT decision-makers and industry journalists? Searching for top tech talent? Aiming for international recognition? Let’s talk—tech PR is what we do best. We tailor our approach, engaging trade media differently from general outlets and curating targeted content for social media. Our communications experts craft in-depth articles on complex topics like hardware decoupling while also making cloud computing accessible to a wider audience.
Communicate & Develop Business
25+ Years of Effective Tech PR
We help you reach your target audience effectively across multiple channels. Our focus is on storytelling—because great tech stories deserve to be told. AI, machine learning, data mining—understanding these technologies today means shaping the future. With this in mind, we collaborate with you to develop a comprehensive communication and marketing strategy. Aligned with your vision and business goals, our approach is results-driven and tailored to your needs.
How to Position Your IT Company for Success
We specialize in PR and marketing for IT companies, equipping our editorial team with deep expertise in digital and technical topics. Our clients include leading software companies, ERP and SaaS providers, managed service providers data centers, and IT consultancies. With our strong industry network and excellent relationships with specialized journalists, we help you gain the visibility and credibility you need.
Our service portfolio includes:
- PR for your tech success story
- Content Marketing delivers your message effectively across both digital and traditional channels
- Social Media helps build connections with top talent and potential customers
- CxO Positioning strengthens thought leadership and showcases authentic success stories
- Search Engine Optimization (SEO) ensures your visibility on key industry topics
- Lead Generation Campaigns use content-driven B2B communication to attract the right audience
Our Clients in the IT and Technology Sector
All You Need to Know About PR in the IT Industry
Why is digital marketing essential for IT companies?
For your products and services to be successful, people need to know about them first. Digital marketing helps by building your brand and shaping your reputation, ensuring you control how your company is perceived. It also creates opportunities for meaningful engagement—with stakeholders, policymakers, employees (both current and future), and customers.
Where do IT decision-makers get their information?
Information is always just a click away—especially for decision-makers in the IT industry. They primarily rely on search engines, company-owned media (such as manufacturers’ communication channels) and digital IT trade publications. Personal networks and industry media also play a key role in their research.
The three pillars of effective communication with IT decision-makers:
- Search Engine Optimization (SEO): If your offerings aren’t easy to find, they won’t be considered
- A well-designed website: Your site should provide clear, reliable, and first-hand information
- Targeted IT PR with a digital focus: Ensure your key topics reach the trade press, industry media and relevant news outlets
How can complex IT services be explained clearly?
By collaborating with professionals who understand the tech industry—many of whom are tech enthusiasts themselves. The Akima PR team, for example, has a keen sense of the right level of detail needed to effectively communicate complex IT topics. While industry experts seek in-depth insights, general audiences require a more accessible approach—yet the core message should always be clear to everyone.
Where to find us in Munich
Akima Media GmbH
Hofmannstr. 54
81379 München
Tel: +49 89 17 959 18 – 0
E-Mail: info@akima.de
