Mechanical engineering is the flagship of German innovation. German machines are global export hits and few industries match this level of success. Engineers in this field design and produce machines for everything from technical products to raw material extraction, constantly refining systems and production lines to save energy, time, and resources. The industry is driven by cutting-edge technologies like robotics, laser technology, high-speed microprocessors, and advanced optical systems. Digitalization is transforming the sector, enabling smart networking of machines and processes. Concepts like the Internet of Things, machine-to-machine communication, and smart production facilities are ushering in a new era—Industry 4.0. Beyond technology, the focus is on making the world a better place. Mechanical engineering companies are pioneering sustainable solutions, advocating for collaboration to achieve energy-efficient and resource-saving production methods. What about your company? Are you innovating with electric drives and hydrogen energy? Leading in automation or lightweight construction? Let’s explore how you’re shaping the future of the industry!
Cutting-edge industrial PR
The manufacturing sector is more dynamic than ever. Whether in mechanical engineering, production, consumer goods, or the chemical and pharmaceutical industries—small, medium-sized enterprises (SMEs) or global corporations—every player is contributing to the fourth industrial revolution. Harness this momentum to elevate your communication channels. We specialize in industrial and mechanical engineering PR, helping you craft and amplify strategic messaging.
Authentic, Impactful, and Successful PR for Industrial and Mechanical Engineering
If you want to spread the excitement for your industry, our consulting expertise can make it happen. We share your passion for complex technologies. As specialists in manufacturing PR, we understand the unique communication challenges in the mechanical engineering sector. Artificial intelligence, robotics, and sustainability are transforming industrial companies—changes that need clear and effective communication. Innovative products often come with a higher price tag, which is no surprise. Complex products and processes require thoughtful and precise explanations. As industry PR professionals, we break down complex topics with technical accuracy while keeping the message clear and engaging. Our approach ensures your communication resonates with both experts and laypeople, delivering information that is as accessible as it is captivating.
Communicate & Develop Business
Trust the Experts in Manufacturing PR
We boost your company’s visibility with investors, partners, and potential new talent. At Akima, we help you get noticed, build credibility and ultimately drive sales. Our mission is simple: to support your business growth through exceptional communication. We believe in the power of storytelling. Stories create new perspectives and open up fresh opportunities. Working closely with you, we develop a tailored communication and marketing strategy that aligns with your vision and business goals—ensuring your message resonates and delivers real impact.
Integrated Communication and Marketing Approach
We identify the optimal communication channels and formats for your needs, delivering credible content and a consistent tone of voice. Together, we develop targeted strategies to capture your audience’s attention and drive action. Our editorial team specializes in industrial and manufacturing communication. You can benefit from our strong network and established relationships with industry and trade journalists.
Our services include:
- PR with a deep understanding of industrial and mechanical engineering companies
- CxO Positioning that highlights inspiring leaders who set the standard
- Content Marketing that tells your story—unique, authentic, and never overdone
- Employer Branding that attracts top talent with a forward-thinking approach
- Social Media strategies that broaden your reach and engage new audiences
Our clients in the Industrial, Mechanical Engineering and Plant Construction Sectors
All You Need to Know About Industry PR
Why is PR essential for effective B2B communication?
PR helps put your company in the spotlight and boost its reputation—whether as an authority, an industry leader or a rising newcomer. In B2B, PR is especially effective for addressing complex topics, particularly in industries like manufacturing. Coverage in trade and industry publications not only generates interest in your products but also strengthens your brand image.
What are the key components of a successful B2B communication strategy?
B2B communication plays a key role in generating leads by highlighting your Unique Selling Point (USP) and making your product stand out. To achieve this, it’s essential to define target audiences, set clear communication goals, and craft strong core messages that are distributed across various digital channels. Press releases act as valuable touchpoints along the customer journey, directing potential customers to your own platforms and effectively supporting your content marketing efforts.
What are the advantages of search engine optimization (SEO) for B2B companies in the industrial sector?
Industrial companies that invest in search engine optimization (SEO) strengthen their digital presence. SEO for manufacturing businesses identifies sales-driven search queries from potential customers and B2B buyers, delivering tailored content to the right audience. This boosts visibility, generates more inquiries and helps maintain steady capacity utilization.
Where to find us in Munich
Akima Media GmbH
Hofmannstr. 54
81379 München
Tel: +49 89 17 959 18 – 0
E-Mail: info@akima.de
