Greentech plays a crucial role in protecting the climate and driving the energy transition forward. Innovations such as solar energy, biodegradable materials, water-saving technologies, green roofs, and smart appliances are helping to conserve resources in the housing sector. In transportation, CO2 emissions are being reduced, vehicles are becoming more connected, and alternative power sources like batteries and fuel cells are being developed. New ideas are driving renewable energy production and improving the efficiency of materials and resources. But does greentech really reduce humanity’s ecological footprint while boosting profits? It’s not that simple. Although the green sector is growing, it must still compete in a fast-paced and dynamic market—this applies to large corporations, mid-sized companies, and startups in both cleantech and climate tech. In this environment, visibility is key—whether it’s among investors, partners, potential talent, the media, or policymakers. The goal is to raise awareness and inspire action among key target groups.
Greentech PR for Sustainable Communication
The greentech sector is booming with climate-neutral and sustainable products. Innovative technologies and solutions drive resource conservation and protect the environment. Effective cleantech communication is essential for the success of sustainable business models.
Greentech PR: Green Innovations Worth Talking About
Do you believe that technical innovations are key to climate protection and a sustainable economy? Then make your voice heard. Be confident, but stay grounded. Rather than appearing as someone trying to save the world, demonstrate clearly how greentech and sustainable business practices are creating real opportunities for society and commerce. Honest communication builds credibility and safeguards your reputation. Establish a solid foundation for your sustainability PR and content marketing. Effective sustainability communications can also help your business avoid accusations of greenwashing. We specialize in greentech PR and sustainability communications, helping you develop a strategic approach to these topics. Together, we’ll create the best tactics for your communication channels. We deliver sustainable communications and integrated marketing for companies committed to sustainability.
Communicate & Develop Business
The Power of Good Stories in Sustainability Communications
Akima helps you reach your target audience with precision. Our mission is to strengthen our clients’ business growth through exceptional communication. We focus on storytelling because we believe in the power of sustainable stories. They have the ability to change perspectives, influence behavior, and impact society. Aligned with your vision, results-driven, and tailored to your business goals, we develop an integrated communication and marketing strategy.
How Can We Support Your Business?
We identify the right communication channels and formats for you, ensuring the content and tone are exactly what you need. Innovation and technology are in our DNA. Our clients include successful tech companies in renewable energy, mobility experts, sustainability innovators, and NGOs dedicated to protecting the environment. Take advantage of our network and strong connections with (industry) journalists.
What we offer:
- PR for providers of innovative sustainability solutions
- Social Media Relations to engage with your target audience
- Influencer Relations, because sustainability thrives on partnerships and allies
- CxO Positioning to highlight leaders driving positive change
- Content Marketing that tells stories of innovation and sustainability
- Online Marketing focused on energy, green technology, and sustainable development
Our clients in greentech and cleantech
Greentech and Cleantech PR: What You Need to Know
How can you avoid greenwashing and ensure your company's credibility?
With honesty and an effective communication strategy, you can prevent greenwashing and other misunderstandings from the start. Companies that greenwash for marketing purposes risk harming their reputation. Greentech PR should go beyond image-building. Credibility comes from innovative products that genuinely make a difference.
How important is sustainability for attracting talent?
Sustainability is important to HR because people want to feel their work has purpose. They’re drawn to roles that offer a sense of fulfillment and belonging, even if their impact is small. To build a strong employer brand, companies need to take genuine action while communicating their efforts and motivations clearly, openly and authentically.
What can PR do for your greentech company?
PR can help your greentech company stand out by highlighting your product’s positive impact on the environment and society. It demonstrates your commitment to responsibility, enhancing your reputation. Additionally, it positions your company as an attractive employer, making it easier to attract and retain top talent.
Where to find us in Munich
Akima Media GmbH
Hofmannstr. 54
81379 München
Tel: +49 89 17 959 18 – 0
E-Mail: info@akima.de
